Current Trends Within the Mobile Phone Sector Essay

Current Trends Within the Mobile Phone Sector - Essay Example This is obviously a recent phenomenon with the advancement of the smartphone, which now has captured as much as 70 percent of the entire mobile phone market in many Western countries (Azizi 2012). Because of this, it is found that the average mobile phone user now spends as much as seven hours more per month with their phone than they did just a mere year ago. This trend is further reflective of the reality that mobile phone devices themselves are much more ubiquitous today than they were in yesteryear, as they can do so much more for us than was ever really envisioned. In fact, this trend leads one to believe if the actual word ‘phone’ will be replaced in the future, as the devices do so much more than allowing for just simple voice to voice communication, the likes of which many today do not even consider to be the primary use of the mobile phone in the first place. Individual consumers and organizations alike are beginning to learn new capabilities and demanding more for their mobile phones, which is certainly setting a trend for future competitiveness within the industry itself for years to come. One leader researcher for consumer trends notes that people today, globally, are looking for and expecting a new experience with the technology that they purchase and utilize in their daily lives (Borges 2012). Within this discipline, mobile phones are at the cutting edge of a technological revolution because so many people depend on them for their productivity and communication needs today.This assignment and module have proven most effective as it has enabled to gain a perspective of how modern day consumer needs are being driven largely by technology.   Something as basic to a human organization as a telephone continues to be driven by feature-rich applications, ever light models, and a propensity to outdo competitors with new technology that there is seemingly no end in sight.   Two worldwide companies were highlighted, and they certainly refle ct the lion’s share of this particular industry, but they are by no means the only players in the business.   In the end, any company who can gain a certain level of name recognition with a particular demographic group, and can provide the consumer with the features and ease of use that they desire, will have a role to play in the future.   The Chinese firm of Huawei, for example, has capitalized by the lack of interest in the developing world to this world expressed by the major phone manufacturers, and they have risen to become the world’s fourth-largest smartphone maker.   That has solidified in my mind the power of developing a niche.   One does not have to be the largest to be successful.   With a bit of ingenuity and forward progressive thinking, the marketplace can be opened in new and profitable ways.