Ali Farrukh Essay Example for Free

Ali Farrukh Essay 1. A search engine site claims that, on average, one out of five visitors clicks on an ad. (a) If 8 users visit the site, what is the probability that at least three click on an ad? b) If 8 users visit the site, what is the probability that less than two of them click on an ad? c) If 800 users visit the site, would the probability that less than 200 click on an ad be higher or lower than the answer found in part (b)? Write a few sentences explaining your answer- computations are not required (or desired) d) Suppose 90 users visit the site during a particular minute, use the normal approximation to estimate the probability that more than 25 of them click on an ad. e) If 900 users visited the site, would the probability that more than 250 of them click on an ad be higher or lower than the answer found in part (d)? Write a few sentences explaining your answer- computations are not required (or desired) 2. Suppose that, overall, 5% of all tax returns are audited by the IRS. (a) If an accountant has 7 clients for whom she prepared tax returns, what is the probability that less than 3 will be audited? (b) If the accountant has 30 clients, what is the probability that at least one is audited? (c) Suppose the accountant prepares 500 returns, use the normal approximation to estimate the probability that more than 20 of the returns are audited. 3. Suppose the weight of eggs produced by Henly Farms has a mean of 59.7 g. with a standard deviation of 3.4 g. Find the probability that a carton of a dozen eggs will weigh less than 727 g. 4. Magazine Marketers is holding a sweepstakes. They list the following prizes and the probability of winning the prize: To enter the sweepstakes, you must pay $1 for postage. Find the expected profit for someone entering this sweepstakes. 6. Given below are the birth weights of babies born to mothers who took special vitamin supplements while pregnant: 3.13 4.37 3.93 4.33 3.39 3.68 4.68 3.52 3.02 4.29 2.47 4.13 4.47 3.22 3.43 2.54 a. Make a 99% confidence interval for the mean weight of babies whose mothers take vitamin supplements. b. Do a hypothesis test to determine if these babies weight is more than the mean weight for the population of all babies which is 3.39 kg using ÃŽ ± = .005 c. In a short paragraph, describe the relationship between your answer to part (a) and your answer to part (b). 8. In a study of the effectiveness of a new pain killer, 46 out of 821 patients tested reported experiencing side effects. Use ÃŽ ± = 0.01 significance level to determine if the proportion who experience side effects from this drug is lower than the 7.8% rate of side effects for the older version of this medication.

The Enlightenment- Attitudes of Society Essay -- Essays Papers

The Enlightenment- Attitudes of Society The Enlightenment brought about fundamental changes of thought in society.1 Philosophes such as Voltaire, Montesquieu, and Rousseau sought changes in society for the good of humanity. In addition to basic changes in society, the enlightenment brought about changes in thought in the areas of religion and science, the government, and the view of women. During the enlightenment, basic changes occurred in society. The philosophes helped bring about freedom of thought and speech, two freedoms which we often take for granted today. People became more educated, as a "print culture" emerged. Journals, newspapers and books were beginning to be widely available to the general public. This had both negative and positive impacts. The literate and illiterate became divided, and the illiterate poor only became poorer. However, the "print culture" did create the influential social force of public opinion. Writers wrote what their audiences wanted to hear, and that translated into a governmental awareness of public opinion. Governments tried to regulate and censor books, but they could not ignore the public’s criticisms of the government. The changes in society created a general sentiment of self-interest. People wanted to promote their happiness and welfare, and they were "confident and optimistic that they could discover natural law and perfect worlds." Sometimes, there was an "exaggerated belief in the perfectibility of man," such as in the sciences, which were still in early stages.2 The conflict between religion and science was one of the major issues of the enlightenment. New theories were being developed (like Newton’s Law of Universal Gravitation) which went against the teachings of the c... ... thought were developed, governments were changed, and even though the philosophes were not really feminists, society’s views of women were changed, with the help of Mary Wollstonecraft. End notes 1. Snyder, Louis L. The Age of Reason. (NY: VanNostrand Reinhold Co, 1955), 13. 2. Snyder, 8. 3. Snyder, 8-11. 4. Scheider, Isidor. The Enlightenment: Culture of the 18th Century, (NY: George Braziller, Inc, 1965), 19. 5. Cody, David. "Deism." The Victorian Web. http://landow.stg.brown.edu/victorian/religion/deism.html. (10 April 00). 6. Susan Gubar, "Feminist Misogyny: Mary Wollstonecraft and the Paradox of 'It Takes One to Know One," Feminist Studies, 20 (Fall 94): 455. 7. D.R. Woolf, "A Feminine Past? Gender, Genre and Historical Knowledge in England, 1500- 1800." American Historical Review, 102 (June 97), 667-668.

Leo Burnett Company LTD Essay

Leo Burnett is an advertising agency that was founded in 1935 in Chicago. One of their clients is Ontann Beauty Care (OBC), which is a leading global manufacturer of health and beauty care products. OBC has been awarding Leo Burnett’s (LB) its business for many years. OBC has been a client of LB’s Toronto and London offices since 1958 and mid-1970, respectively. OBC has centralized its global marketing campaign for a given brand and creates the communication materials as templates for local offices to follow. Local offices are then responsible for adapting these raw global materials and developing local â€Å"below the line† materials. LB also centralized its decision making to better service it original client. In 1998, OBC presented a new skin care line that would target a rapid growing population of consumer over the age of 50. This new skin care line would be called â€Å"Forever Young†, and was more expensive than other OBC skin care products. OBC awa rded its advertising and brand communication to LB. Mirroring the global OBC team structure; LB global brand team remained in London and formed satellite teams in Toronto and Taiwan. The Taiwanese Team would receive the creative templates from the LB global team and would adapt for the local market. In addition, they would have to adapt the television ads and retake photos for the print ads with an Asian model. The Toronto team would use English television ads and print advertising for the Canadian market. Furthermore, they would produce direct marketing and Web site materials. In short, the Toronto Team had less autonomy, and was not able to adapt to the Canadian market. The results showed the Forever Young launch in Taiwan was successful. While the results of the launch in Canada was below â€Å"action standards†, in spite of the success of the isolated pre-launch test. Furthermore, LB’s future business with OBC was now in jeopardy and tension raised within LB to improve the OBC brand in the Canadian market. One of the first contributing factors is the idea of Pluralism of Cultures vs. Cultural Pluralism. What should a firm pay attention to: The unique cultural characteristics of Canada or the variety of cultures within Canada? In my opinion, cultural pluralism is a contributing factor in the lack of success of the launch. Canada has many different cultures within its nation. When LB decided to use the data from a small town in the interior of British  Columbia to make a general assumption about the entire nation of Canada they should have known that one area should not be the blue print for an entire nation. The product trail and product sales indexed 120 against its objective, which had a base index of 100. This is a successful result, but that is only one area in Canada. For example, Canada is known for having a French and British influence in different areas. Canadian also has many American cultural norms. The Canadian launch indexed 50 against a base index of 100, which is not a surprising result considering the fact that LB only tested one area of Canada. Next, we have the idea of a global mindset. LB had their global team headquarters for the project in London. The reason for this was because London had experience in leading global business teams and it was closer to OBC’s global team. When dealing with Canada, LB London wanted to push English filmed television ads & print ads in the Canadian market. At the same time, LB allowed Taiwan to exercise autonomy. This proved to be unsuccessful for the Canadian market, and successful for the Taiwanese market. The reason for this is the idea that there needs to be shared views when it comes to thinking globally and locally. The ads being run in Taiwan were adapted to include a popular Asian actress, and this also allowed the product to show how effective it was on Asian skin. Taiwan is a successful example of incorporating local and global thinking. In Canada, ads featured a blond Caucasian actress as the lead in television and print ads. The Toronto team was not able to adapt the ads as they best see fit. The Canadian culture may not accept the ad because it was filmed under London assumptions and values. It did not take into consideration Canadian values. Specifically, Canadian consumers perceived the ads as violent. The case does not specify why it was considered violent, but if LB London allowed local thinking that situation might have been avoid. Another factor that contributed greatly to the events that occurred is culturally mediated cognitions in communication. Communication was very difficult in many cases for both LB Toronto and London. Teams relied increasingly on e-mails and phone calls. Although emailing is quick and easy to create, this does not help develop relationships, which does not build trust between parties involved. Also, Meta communication is not involved, which can be important in different cultures. For example, in an email you  are not able to hear the tone of a voice or the facial expression of the person sending the email. Speaking on the phone has similar weaknesses, which include not being able to visually see the person reactions. Lastly, videoconferences are personable, but may not be as convenient. This was apparent in the presentation of a creative concept to the London team which took 45 minutes and lead to frustration. The last contributing factor was poor management of global teams. One of the main problems was the inability to communicate directly to Carmichael. LB Toronto wound have to contact Annabel Forin, and then she would contact Carmichaels. Geoff spoke about the challenges he faced when working with someone else’s art direction by stating, â€Å"This would be easier if I could connect directly with Annabelle, but she’s on the road so much of the time it’s hard to catch her.† Lastly, referring to Toronto and Taiwan as a satellite may lower morale of employees because they may feel as though they are not as important as the headquarters in London. Lastly, the inability to manage global teams lead to extremely tight timeframes because the two teams would not be able to communicate effectively their desires leading to repeated changes in materials. My first recommendation is the ability to allow LB Toronto to think locally. To achieve this LB London should produce a creative template for a brand, but allow the Toronto team the adapt for the local market. The Toronto team knows what’s best, and has in-depth knowledge in their local market. The only problem that Carmichael sees with this is the fact that key executives have departed and that giving autonomy to an inexperienced team may not be a good idea, but I feel as though LB Toronto has a better grasp of the local market than LB London even with the absence of key figures. By allowing Toronto to have more autonomy this well also decrease the amount of interaction between London and Toronto because they are not using LB London’s work so the need for constant clarification will not be necessary. My Second recommendation is to improve marketing research on countries that LB plans to enter. The prelaunch test of British Columbia was not enough to make an assumption of the entire Canadian nation. Leo Burnett needs to ensure that they are identifying the different cultures and testing does  cultures. Once they have ample research on a particular company they can then enter the market. For example, if they enter US market it is important to realize that different areas of the country might value skin care products differently. In New York City skin care product may be popular, but in Seattle it may not be as popular. If emails and phone calls are still used there may be an adverse outcome between the culturally mediated cognitions in communication of two parties. With that being said, my third recommendation is to have a quick and simple training session to better understand how to effectively collaborate with another foreign team. By learning the culturally mediated cognitions in communication and communication protocol it will assist when two teams need to speak with each other on the phone or through email. The training sessions will include guidelines for communicating, and how to efficiently communicate your message to another countries team. Lastly, I recommend a better means of communication within LB through a better management of a virtual global teams. As mentioned before communication seemed very difficult especially for Geoff and Cathy Lee. Getting a hold of Carmichael was very inconvenient since they needed to first contact Annabel Forin. LB needs to create a better communication setup so that a team member can communicate directly with their supervisors, or their supervisor’s supervisor. This will allow members of team to get answers more efficiently instead of not receiving a response. The launch of Forever Young proved to be a challenge for Leo Burnett, but with the implementations of my recommendations we can insure that the losses we face in Canada are never faced again.

Jean Valjean And Genuine Dialogue - 964 Words

â€Å"In genuine dialogue the turning to the partner takes place in all truth, that is, it is a turning of the being† (Stewart, 75) Turning to the other and telling the truth allows true connection to take place in a conversation. As well, â€Å"†¦by accepting him as my partner in genuine dialogue I have affirmed him as a person† (Stewart, 75). This goes beyond speaking to someone, but instead actually recognizing they are a human being that deserves to be spoken to honestly. Likewise, â€Å"if genuine dialogue is to arise, everyone who takes part in it must bring himself into it. And that also means that he must be willing on each occasion to say what is really in his mind about the subject of conversation† (Stewart, 75). In order for dialogue to be†¦show more content†¦These conversations are known as fierce conversations. Fierce Conversations Scott notes that â€Å"a careful conversation is a failed conversation because it merely postpones the conversation that wants and needs to take place† (Scott, 20). In order to remain sane, continue upward mobility, and have a genuine relationship conversations must be fierce. â€Å"Fierce conversations are about moral courage, clear requests, and taking action† (Scott, 18-19). In order to have a fierce conversation, one must have the courage to take control and clearly say what is on their mind. Furthermore, â€Å"having a fierce conversation means â€Å"to come out from behind ourselves into the conversation and make it real† (Scott, 7). Not saying what is on one’s mind and hoping a situation either goes away or fixes itself is a very ineffective way to live one’s life. Even if someone may not want to discuss a particular topic it is necessary in order to confront problems and live the best life possible. A fierce conversation is turning towards the other and making a conversation real. In order for one to have a fierce conversation that reflects these qualities, they must make use of personal making present, meaning they must be ready to legitimately stand as a man, enter dialogue, and be ready to deal as a partner (Stewart, 71). Jean Valjean is ready to make this commitment when exposing his real